The founder of Magis shares his design (and bucolic) vision, drawing on fifty years of experience in design and business.
A central theme is the value of the relationship with designers: a bond that often begins around a table, amidst conversation and good food—the ideal setting for truly getting to know people and crafting tailored briefs.
Detailed and precise descriptions of projects and places—those of the restaurants seem written for a Gambero Rosso guide—enrich the narrative while simultaneously stimulating the reader's senses.
The book is full of insights and reflections, along with advice on how to avoid mediocrity, as the author himself suggests.
The Rawrview
When you order it, you expect a classic, large-format design book. Then it arrives, and it’s a bit of a surprise: it’s small, pocket-sized. It doesn't seem to want to celebrate the greatness of the company or its founder.
Perazza primarily shares the idea that motivates him to wake up every day to get closer to his vision, to his dream. And he’s made us dream a little, too.
