Don Norman's “Design for a Better World” addresses an uncomfortable truth: while on the one hand design has driven progress, on the other hand it has helped to exacerbate environmental and social problems as a tool at the service of capitalism and unrestrained consumerism.
Norman underlines the limitations of the design philosophy focused exclusively on the individual user — which he himself has helped to promote — and proposes an approach that takes into account the needs of the entire humanity for a wider and more sustainable positive impact, which goes beyond individual benefit.
Despite the complexity of the topic, Norman maintains an optimistic vision: he firmly believes that creativity and collaboration can make design a means to change course towards a more sustainable future. However, he does not underestimate the challenge, on the contrary, he recognizes that reversing the damage already done requires a radical rethinking, with a difficult and uncertain path.
The text is demanding, with dense and sometimes heavy sections, but it is worth reading to broaden your vision and broaden your point of view on the role of design.
