A clear and concrete guide for those who want to design digital experiences that really work.
In “User eXperience Design”, Bottà accompanies the reader throughout the user experience design process, with a pragmatic approach. The User Experience is not treated as pure theory or as a passing fad: here we talk about method, tools and, above all, mindset.
The book unfolds through operational phases, from research to scenarios, from personas to wireframes, always with practical examples and useful advice for those who work or want to work in the field.
Bottà manages to find the right balance between theory and practice, without getting lost in abstractions or technicalities. UX emerges as an empathetic, systematic and iterative process, where the center is not the product, but the person who uses it.
There is no lack of important reflections on issues such as accessibility, collaboration in multidisciplinary teams and the need to design not for ourselves, but for real users.
“User eXperience Design” is not a manual to read once and then archive: it is a toolbox to keep close at hand, to consult every time you face a new project or find yourself faced with a complex challenge.
This is the book that we would have liked to have on the table at the first co-design workshop. Essential, direct and without frills, it tells the UX for what it is: a work of listening, method and care.
