To answer this question, we started from a daily experience: paying for a product through an app. A familiar action, but far from trivial if we look at it from a design point of view.

Accessibility is not a check to check at the end of the project: it is a design mindset to adopt right from the start. Wireframe, UI kit, copywriting, testing: each phase is an opportunity to design including all people. This approach is not a favor we do to someone: it's a professional responsibility.

We went back to school to take a course on AI applied to design, organized by the Galileo Science and Technology Park. A total immersion in the world of artificial intelligence, including tools, tests and various experiments.

Understanding human behavior is complex, people often act irrationally. But this should not discourage, but rather stimulate users to deepen their contexts, mental models and objectives — conscious and unconscious —. Therefore, this article was created to reaffirm the importance of User Research by recounting our direct experience and some episodes of professional life that actually happened.

MVP means the version of a digital product (app, software or website) launched on the market with basic functionality that can then be further developed. The goal? Collect initial feedback from users and the market, reducing development time and costs.

“Strange name for a design studio, but I like it, it sounds good.” When we started sharing our project, this was the most common comment from families, friends and collaborators. Ours was: “I think we hit the nail on the head: habemus nomen.”

When is an idea born and how does it develop? In the common imagination, the beginning of a project is often associated with sudden lighting, a spark that illuminates the path or the inspiration of an individual.

After months of endless waiting, a simple cardboard pack arrives, quite anonymous... or so we think, until we realize that, as we open the package, the snout of a rabbit appears and its ears go up, as if to tell us that it is awake and ready to play — we are increasingly in hype!

In the world of design, we often hear terms such as User Centric Design, Design Thinking, Co-design and Design Sprint used. These services are sold by many agencies and are the subject of hundreds of articles, books and guides by designers, marketing experts and startups. However...