To answer this question, we started from a daily experience: paying for a product through an app.
A familiar action, but far from trivial if we look at it from a design point of view.
Designing an experience — even the simplest one — is not just about mapping out an ideal path. Above all, it means anticipating what happens when things don't go as planned, evaluating all possible alternative routes, and considering potential changes in direction. When this complexity is ignored, it is the user who pays the price — often literally.
That is why, when designing an experience, we designers cannot work in isolation: we must always, first and foremost, involve all the stakeholders who contribute to creating the product/service and listen to the potential users who will actually use it.
It is a topic we address often — at the studio, during university lectures, in our blog — and we also discussed it during “SID, next: una virgola che apre al futuro,” the event organized by Scuola Italiana Design. You can watch and listen to our full presentation in the video below. It only takes 8 minutes!
Continue reading our blogs
