A doctor always available

Avant-Garde Medica has turned to Italian School of Design (SID) for the restyling of its telemedicine app. The project was carried out by third-year students as part of their Master Project.

Guided by Christopher Secolo, as a teacher, the students tested, analyzed and redesigned the experience of using the app and the entire service, with the aim of creating an intuitive, complete digital tool aligned with the needs of the company and, above all, of the patients.

Several concepts have been designed with new features including medication reminders and live chats with the doctor. These solutions, translated into prototypes and tested with real users, have earned the company's appreciation for their effectiveness and originality.

At the end of the Master Project, the Avant-Garde Medica team decided to continue the development of the project together with our Rawr team, at Galileo Visionary District And the Offdigit.

We have supported Avant-Garde Medica in defining project priorities and development timelines and we have developed the new UX and UI of the app, starting from the various concepts created by the students of Scuola Italiana Design.

During the following phases, the app was further refined, through sessions of user testing that involved different types of target users. The multiple interviews and tests carried out have made it possible to validate and improve all the individual functions of the app and to redefine the project's business model: in fact, we have tested multiple types of subscriptions and prices to identify the most convenient solution for the company and customers.

“During the performance, the doctor is 100% focused on the patient and on providing the best indications without making mistakes; he must therefore be able to use the portal without any cognitive effort.”